The shins rebrand project gave me the opportunity to take existing albums and reimagine how they were packaged.
As I sketched and ideated the album titles began to take on individual personas that I was able to turn into three distinct worlds.
Chutes Too Narrow became an imaginative jungle version of chutes and ladders. Wincing the Night Away naturally gave way to whimsical nightmare creatures; and Port of Morrow fell into more of a nautical inspired mix of fanciful creatures. Since the illustrations were complex, the treatment of the type remained very simple and legible so that the overall effect would remain balanced.