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The Challenge: To design visual branding for a fashion event around the theme of “identity” without using cliche fashion imagery.
The Process: The Identity Fashion show was an event put on by the University of Minnesota fashion design seniors to show their work at the end of their final semester.
The concept of the branding was to create question about the identity of these people. This question was designed to intrigue people to come see the fashion that helps shape identity; both as a designer, and as a wearer.
While the photography, graphic design, and photo retouching were my own; the entire process was very collaborative and I worked closely with the fashion design team to book the models, and make collateral pieces for their promotional web and print use .