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The Challenge: To create cohesion and brand consistency for a nonprofit organization that has identity confusion.
The Nokomis East Neighborhood Association (NENA) is a vibrant area with some beautiful parks and quaint housing. One major draw to the community is their annual Monarch Festival. To focus the identity and create a visual that the community can connect with I worked with the idea of the butterfly and crafted a brand that ties the community to the beauty and nature that it's most proud of.